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PLP 070: Mike Zimmerlich on Indie Record Labels, Streaming, and NFTs

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Today our guest is Mike Zimmerlick, the president of 80/20 Records in Phoenix, Arizona. Mike has over 15 years of experience with artist branding and development and has personally represented over 26 artists spanning genres like: Alternative, Pop Punk, Rock, Indie Folk, Singer-songwriter, Nerdcore / Hip-Hop, Progressive Rock, and Electronic. These artists have opened for acts such as Beck, and Animal Collective, and MR MS as well as performed on official NAMM showcases, CMJ, Summerfest, i-Voted Festival, and Vans Warped Tour.

PLP 069: The Living Proof on Remixing and Producing Bass Music

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Today’s guest is Nathan Boutwell, better known as The Living Poof, an amazing bass and dubstep producer who lives in Los Angeles. His original tracks and remixes have racked up over 100,000 streams on SoundCloud, and he has over 12,000 monthly listeners on Spotify. In this episode Nathan and I geek out about learning to DJ in VR, his favorite plugins, his approach to producing and remixing, and his daily productivity habits.

PLP 068: Benji Harris on Scarletta, Touring and Corporate Gigging with SongDivision

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Today we’ve got a really unique guest: I’m joined by Benji Harris, one of the members of the hit country music trio, Scarletta. As part of this band, they hit the Top 30 on Country Radio, toured arenas across the country, made an appearance on Good Morning America, the Today Show, and Late night with Seth Myers. Currently, Benji is focused on his corporate work with SongDivision where he puts his singing, songwriting, and guitar playing to use entertaining corporate clients and helping to reinforce key points in corporate events. SongDivision employees hundreds of contract musicians, including DJs, and corporate gigs can be really lucrative so you’re not going to want to miss this episode.

PLP 067: Armin van Buuren Masterclass Review

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I recently completed Armin van Buuren’s masterclass at Masterclass.com. Masterclass creates highly professional courses with top-tier performers in a wide range of fields. In case you’re not familiar with Armin van Buuren, he’s been named one of the top DJs on the planet by DJ Mag five times, has had a Grammy nomination, and has 41 million listeners to his A State of Trance radio show. His record label, Armada Music, is one of the most diverse record labels in electronic music and was voted #7 for “Label of the Decade.”

PLP 066: Sean Giovanni on Helping Artists Create Lasting Art

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Sean Giovanni is a producer, audio engineer, brand development coach, and owner of The Record Shop in Nashville, TN. During his career Gio, as he’s known to his friends, has worked with big acts and labels to include: Alabama, John Legend, Lil Jon, Meatloaf, Sister Hazel, The Wallflowers, Sony Music, Warner Music Group, Universal, and many more. Gio also runs an artist development and coaching site called Mind Map Tribe which provides artists short videos, worksheets, and mentoring calls to help them achieve their dreams. In this broad ranging interview Gio talks about overcoming adversity and making his own path in Nashville, his multi-step process for working with clients at the Record Shop, how to differentiate yourself as a producer, and why a purpose statement is so powerful.

PLP 065: Sync Night with Michael Elsner

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Back in mid-February I attended a virtual sync licensing meeting hosted by Dani Felt (who you may remember from episodes 55 and 56). Dani brought in Michael Elsner as the guest speaker. Michael has had over 2,000 placements of original music in TV, film, and commercials over the last 15 years. He gave a terrific talk about sync licensing and also runs a course at MasterMusicLicencing.com. Michael offered so much actionable advice, I had to share what I learned.

PLP 064: NFTs, the Music Industry, and You

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NFTs have become wildly popular over the last couple of weeks in the art and music industry, especially with Beeple’s unprecedented NFT sale worth $69 million on March 11. This short episode is designed to help you understand the basics and then point you in the right direction to get started. I’ll talk about what NFTs are, how they’re currently benefiting artists and how they may one day change the industry as a whole.

PLP 063: Haterade on Trap Music, Being a Lifelong Learner, and Working for Cymatics

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Today is our interview with Noah Lloyd, better known as Haterade, a full time musician who made his name with his distinctive so-cal Trap style which has been played by Diplo, Skrillex, Carnage, Krewella, and others. He’s been making music since he was 14 and is now directing some of his focus to other genres of music through the music collective Greater Than with Zak Jablow. When he’s not making music as Haterade for his 30,000 monthly listeners, he’s making samples and beats for Cymatics or teaching his private students about music production.

PLP 061: Approaching Nirvana on being a Prolific Producer

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Today on the Producer Life Podcast we have Andrew Sinclair, better known as Approaching Nirvana. Andrew is a full time musician supported by his amazing online community. In the last decade he’s released 17 albums including over 300 songs. He has over 130 million Spotify streams alone, and if you count all platforms his catalog has over 300 million streams, all independent and without a label.

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