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I spent the last three days attended CD Baby’s 2021 virtual music conference. On today’s episode I’m recapping many of the surprising things I learned about Spotify, Pandora, YouTube, branding, and more. I’m not going to try to cover all three days in one podcast (I took 17 pages of notes!), so instead I’ll highlight some of the most important, actionable takeaways. This is one of the most information dense, actionable episodes I’ve ever done… so make sure you’re in a place to take notes!
You’ll Learn
- When to consider management
- Spotify marketing resources
- Must-have’s for your press kit
- Why URLs rule
- Best practices for Instagram including the “Live waterfall” content technique
- Accounts to follow
- How a YouTube Official Artist Channel (OAC) can benefit you
- Tips for booking yourself
- Questions to ask for authentic branding (Wendy Parr)
- Cool stuff to try with Pandora Amp (Michelle Solomon and Andee Connors)
Resources
- Spotify
- Spotifycodes.com
- Fanstudy.byspotify.com
- Ads.spotify.com
- global-label-sales (at) spotify.com – Email address to sign up for marquees
- Amazon Music for Artists (AMA) artists.amazon.com vs artists.amazonmusic.com
- CD Baby’s Release plan generator
- Pandora
- Instagram / Facebook
- Instagram: @Creators @IGmusicPartners
- Other helpful tools: Coda, Mailchimp, Squarespace, Later.com, Asana, Airtable.com
- CD Baby DIY Podcast
- 2018 CD Baby DIY Conference notes
- PLP 052: How to Boost your Streaming Numbers with Spotify Canvas
Minor correction to the episode: Rick Barker runs the Music Industry Blueprint podcast.
