EPK

PLP 082: Key Takeaways From the 2021 DIY Music Conference

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I spent the last three days attended CD Baby’s 2021 virtual music conference. On today’s episode I’m recapping many of the surprising things I learned about Spotify, Pandora, YouTube, branding, and more. I’m not going to try to cover all three days in one podcast (I took 17 pages of notes!), so instead I’ll highlight … Read more

PLP 076: How to Make an Electronic Press Kit (EPK)

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This week we talk about Electronic Press Kits, or EPKs. A good press kit is one of your most important marketing tools. In this shorter episode we examine what goes into them, different formats for EPKs, and we’ll review at a couple of different examples.

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