Marketing

PLP 097: Shakes on Event Promotion and the Twisted Lines Experience

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Today’s guest is Yera, better known in the Atlanta techno scene as Shakes. Yera is a die-hard techno fan, fashionista and the founder of Twisted Lines. Twisted Lines began in 2018 in the alleyways of L.A., but has grown into an Atlanta-based community of techno and house music lovers who build art events inspired by the underground warehouse raves of the 90’s. Her events are much more than just themed music nights: past events have incorporated sports car collectives, art installations, and they recently closed out Atlanta’s Digital Art Week.

PLP 090: Gig Log for Boos in the Bubble + Comparing Promo Only and BPM Supreme Record Pools

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We’ve been on a roll with interviews for a couple of months now and I wanted to pause and do a little reflecting on my Halloween gig at Line Creek Brewery and share some thoughts for mobile DJs. Today I talk about how I prepared, the gear I took, and what went right and wrong.   I also talk about why I recently swapped record pools from Promo Only to BPM Supreme and how that helped with music selection for the event.

PLP 083: Chris Robley on Poetry, Music, and Marketing

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Today’s guest is Chris Robley: a singer-songwriter and award-winning poet who also happens to be one of the creative genius behind the marketing team at CD Baby.  For more than a decade he’s edited the DIY Musician Blog and been the co-host of the DIY Musician Podcast, both of which are terrific resources I strongly encourage you to check out.  

PLP 082: Key Takeaways From the 2021 DIY Music Conference

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I spent the last three days attended CD Baby’s 2021 virtual music conference. On today’s episode I’m recapping many of the surprising things I learned about Spotify, Pandora, YouTube, branding, and more. I’m not going to try to cover all three days in one podcast (I took 17 pages of notes!), so instead I’ll highlight … Read more

PLP 079: Interview with Dan Giffin on Ableton, Jazzy Bass, and Music Promotion

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Today I’m joined by Dan Giffin: an Ableton certified instructor, producer, and performer who has worked with Grammy winning artists helping them level-up their Ableton skills.  As one of only 340 Ableton Certified instructors worldwide, Dan has taught Ableton Live workshops at SAE, Sweetwater, and dozens of recording studios.  He offers private lessons and has … Read more

PLP 070: Mike Zimmerlich on Indie Record Labels, Streaming, and NFTs

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Today our guest is Mike Zimmerlick, the president of 80/20 Records in Phoenix, Arizona. Mike has over 15 years of experience with artist branding and development and has personally represented over 26 artists spanning genres like: Alternative, Pop Punk, Rock, Indie Folk, Singer-songwriter, Nerdcore / Hip-Hop, Progressive Rock, and Electronic. These artists have opened for acts such as Beck, and Animal Collective, and MR MS as well as performed on official NAMM showcases, CMJ, Summerfest, i-Voted Festival, and Vans Warped Tour.

PLP 053: Top Ten Producer Takeaways from 2020

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I thought a good way to start 2021 would be to recap the top lessons I learned over the last year as a result of this podcast and my guests. This will be a quick, but really important episode since it will not only give you some of the overarching themes from the previous year but can also serve as an index for some of the shows you may have missed.

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