PLP 092: Heather Johnson CEO of Ninty9Lives on Labels, Better CTAs, and Spotify

Today’s guest is Heather Johnson, the CEO of the Nintey9Lives. Heather also serves on the advisory board of the American Association of Independent Music which advocates for independent music rights holders. This episode was actually recorded LAST April, but due to a super secret announcement at the end of the podcast, I couldn’t release it until now.

PLP 084: Kevin Breuner on Bands, Marketing, and CD Baby

Today I’m joined by Kevin Breuner, a recording artist with Smalltown Poets who were signed to EMI and nominated for a Grammy and three dove awards. Additionally, he’s the Senior Vice President of Marketing and Artist Brands at CD Baby.  Since 2007 he’s been the host of the DIY Musician Podcast which just hit 279 episodes and was named by Variety magazine as one of the “13 essential music industry podcasts.”

PLP 082: Key Takeaways From the 2021 DIY Music Conference

I spent the last three days attended CD Baby’s 2021 virtual music conference. On today’s episode I’m recapping many of the surprising things I learned about Spotify, Pandora, YouTube, branding, and more. I’m not going to try to cover all three days in one podcast (I took 17 pages of notes!), so instead I’ll highlight … Read more

PLP 052: How to Boost your Streaming Numbers with Spotify Canvas

In this episode I walk you through what Spotify Canvas is and how to use it. According to Spotify, adding a short looping video to your tracks can increase traffic to your Spotify profile page 9%, increase the chances of a track being playlisted 20%, and boost your shares on the track 145%!!!

PLP 049: RIP Kenny on Podcasting, Producing, and Spotify Strategies (Part 2)

This is part two of our interview with RIP Kenny: a producer Dojo Sensei, host on the Human Music Podcast and producer of rock-infused dubstep. RIP Kenny has multiple official remixes to his credit, including his recent remix with ill.Gates of the Dead Kennedy’s – Nazi Punks Fuck Off. Between his remixes and original tracks, he has nearly 20,000 monthly listeners on Spotify.

PLP 048: RIP Kenny on Podcasting, Producing, and Spotify Strategies

Today we talk with RIP Kenny: a producer Dojo Sensei, host on the Human Music Podcast and producer of rock-infused dubstep. RIP Kenny has multiple official remixes to his credit, including his recent remix with ill.Gates of the Dead Kennedy’s – Nazi Punks Fuck Off. Between his remixes and original tracks, he has nearly 20,000 monthly listeners on Spotify and in part two of this interview he goes into detail about his Spotify strategy.

How to Release Music Online

Want more people to hear your music? Plan a strong online release for your tracks.

Like most artists, I prefer to spend time writing and playing music rather than marketing it. However, when I spend 20+ hours on a track it only makes sense to invest some time in marketing it so people actually get to hear my music. Here’s how I release music online, from pre-release to post.

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